Marion Allford Associates

Our Services

Feasibility Studies for Charitable Appeals

  • Producing or reviewing a Case for Support for the whole organisation or a specific campaign.
  • Testing its potential reception and the feasibility of raising the required funds.
  • Producing a suitable strategy for success (including honorary and staff structures, leadership, Appeal calendar, workflow and budget).
  • Starting the initial implementation of the strategy until suitable leadership is recruited.
  • Providing on-going advice as necessary.
Appeal Management
  • Setting up an Appeal office.
  • Advising and guiding on the selection of an appropriate database.
  • Writing and amending, or advising on, submissions for Lottery funding or major gifts.
  • Copywriting and design services, for example, for a Case for Support.
  • Advising and assisting with recruitment and on the appointment of suitable Appeal leadership and Appeal staff.
  • Developing on-going strategies.
  • Researching and profiling potential sources of funds and leadership candidates.
  • Interim Appeal health-checks.

On-going Fundraising

  • Auditing existing fundraising activities.
  • Providing new strategies.
  • Advising on major donor development and retention.
  • Advising on different fundraising methods and techniques.
  • Reviewing existing marketing, including house-style and corporate profile.
  • Developing marketing strategies, including market research, public affairs, advertising, press campaigns and joint promotions.
  • Providing PR and Press Relations services.
  • Reviewing the fundraising market place and assessing the activities of competitive organisations.

Corporate Governance, Management and Finance

  • Assessing and making recommendations on an organisation's governance and management.
  • Strategic planning - corporate / business planning.
  • Facilitating Trustees' Away Days.
  • Financial planning, options appraisals, value for money, efficiency and cost reduction

Human Resources and Recruitment Services

  • Building staff and honorary structures.
  • Providing recruitment services – especially for Directors and Senior Staff.
  • Staff training, development and mentoring.
  • Briefing Honorary Fundraisers.
  • Interim staff appointments for fundraising and management.
  • Professional Coaching.